The French company opens up a new line of business with its brand new T-ONE XL.
Buying your first minibus is a difficult decision to make. Even more so for a company that has only been in the market for a short time. Pegasus, a French company dedicated to tourist transport, realised that it was missing out on opportunities by not having intermediate vehicles between minivans and buses in its fleet.
Integralia knew it. The team working in France knew the company, had presented its minibuses and explained the value proposition of the Navarrese coachbuilder: minibuses with superior quality, great durability and excellent after-sales service.
Communicate to deliver the product
The Parisian company evaluated different options but had no doubts about the final decision: it chose Integralia to design a minibus tailored to its needs. The model: a T-ONE XL, mounted on a Mercedes engine, 19 seats plus driver, two multimedia screens in the aisle, very comfortable seats, USB, interior with adjustable LED lights that will give an elegant and distinguished touch when travellers enter the vehicle. A perfect minibus for tourist trips around Paris, the city where the young transport company is based.
Integralia’s philosophy when it comes to convincing potential customers is clear: communicate. The value proposition of the vehicles that leave the factory in Navarre must be conveyed, explaining why they are committed to superior quality and durability over their competitors. That they can customise the minibuses down to the last detail to meet their needs as closely as possible.
Integralia is clear that it does not want to sell a minibus, what it wants is to solve the transport company’s problem with a high-performance product and a service that will ensure that when they have to think about buying a minibus again, the first call will be to them. Pegasus has seen clearly that the minibus they have just purchased is the right choice, from now on they will be accompanied by Integralia throughout the life of the vehicle and the customer service will dazzle them. And that is the connection they are looking for, a long-term relationship in which they can contribute to helping passenger transport companies.