The introduction of the coachbuilder’s minibuses on the islands has been a success with a formula that has been very well received by the companies of the archipelago.
The relationship between Integralia and the Canary Islands is an idyll that began in the early years of the century, when the coachbuilder was taking its first steps. The Navarrese company landed on the islands with a very interesting product to open up new markets thanks to its minibuses, which brought fresh air to a vehicle that was not entirely established.
Why the minibus triumphs in the Canary Islands
The reception of minibuses in the Canary Islands is a process that, looking back, seems most logical, but from the past it was not so intuitive. There are three main factors that make the islands a perfect environment for these vehicles:
1- The Canary Islands are an eminently tourist area. Each and every one of the islands obtain a large part of their economic performance from businesses directly or indirectly related to tourism. It is a fundamental market, that of tourism, in a country, Spain, which is eminently tourist-oriented, which is why development, investment and innovation in solutions for the sector are usually viewed with optimism and open-mindedness.
2- Geography. We are in an archipelago of volcanic origin, with an extreme orography in which we find large mountains and volcanoes, such as Mount Teide, with a beach just a few kilometres away. This means that the vehicles that drive through these places need good engines with the capacity to go up and down the Canarian asphalt.
3- From a business point of view, it is a safe bet. The minibus is the easiest, most economical, efficient and profitable option for transporting groups of tourists around the Canary Islands. This form of public transport has proven its viability over the years, positioning itself as the best alternative for most services.
Competitive advantage of Integralia’s minibuses
One of the determining factors in the choice of Integralia as a supplier of minibuses in the Canary Islands today is the ability to make after-sales service a simple process in which friction is minimised, action is taken quickly and a service is provided that brings a great deal of value to the customer. When a problem arises, Integralia’s response capacity is immediate. The bodybuilder is aware that a stopped minibus is a bad sign. That is why it manages to minimise incidents and solve them with differential speed when they occur. Integralia is very clear that, although the Integralia factory is many kilometres away, its after-sales service is at the customer’s side.
The implementation in the islands has had a very strong initial period, slowed down by the global economic crisis at the beginning of the 2010s, with a slow but sustained recovery until 2020. The year of the COVID reduced to the maximum, sales but, little by little, they have returned to growth and have returned to normality.
The Canary Islands are one of the outermost regions of the European Union, located northwest of Africa, a true paradise that everyone should visit once in a lifetime. That is why every year more than 15 million tourists visit some part of the archipelago and Integralia is very happy that at some point, one of its minibuses brings a little bit of satisfaction to the people who visit them. For more than two decades.